Use this guide to learn about Unfold, download the app, and get started making beautiful content with Unfold’s award-winning designs and templates.
What is Unfold?
Unfold is a mobile app for making standout content to share on social media. With Unfold, you can:
- Create unique stories for social media platforms like Instagram and Snapchat
- Make and publish a hub page of links to your social media accounts and online content, which you can promote in your social media bios
- Map out what your grid of published Instagram posts will look like to visitors
With Unfold, it’s free to create, customize, and share stories. You can also purchase additional templates to expand your toolkit, or subscribe to Unfold+ for access to all Unfold collections, fonts, stickers and more.
Download Unfold for free on Apple and Android devices. Visit the links below for up-to-date system requirements.
Downloading Unfold onto a new device
You can download and use the Unfold app on multiple devices. Keep in mind, posts and stories created in the Unfold app don't sync across devices, even if both devices downloaded the application using the same Apple ID or Google account. If you have Unfold Pro, you can export your Brand Kit from one device, and then import it onto the new one to used the same custom colors, logos, stickers, and fonts across devices. See our Unfold Pro guide for more information on importing and exporting Brand Kits.
If you linked a Squarespace account to your Unfold app on one device to publish a Bio Site, that same Bio Site will populate on a new device after you download the app and log into the same Squarespace account.
Start using Unfold
After downloading Unfold, tap its icon to open the app and get started. Here are some next steps you may want to take:
- Tap + to create your first story.
- Share your story on social media.
- Purchase more templates in the Discover tab.
- Tap Try Plus to start a free trial of Unfold+.
Note: You have one free trial for Unfold+ or Unfold Pro. The free trial period is issued by Apple and Google directly, and can't be skipped or reset, but you can upgrade or downgrade any time. If you've used a free trial for either product, you can subscribe to Unfold+ or Unfold Pro. You'll be charged immediately when you subscribe.
Upgrade your Unfold experience
While the Unfold app is free to all users, there are two subscription Unfold plans for an elevated experience: Unfold+ and Unfold Pro.
Tip: Billing for Unfold subscriptions is handled through Apple or Google directly.
The first tier plan includes all Unfold template collections, early access to new collections, and more features to expand your storytelling toolkit. See our Unfold+ guide for pricing information and instructions on how to subscribe.
The higher tier plan, Unfold Pro, grants you access to all the features available on Unfold+, and the ability to upload custom colors, logos, stickers, and fonts to create stories that reflect your brand. Learn more in our Unfold Pro guide.